Mirror Walk Workbook

In this project, KiwiRail partnered with DSS+ to conduct a company-wide survey to get an accurate snapshot of the company culture around safety.

The results from the survey would normally be seen only by senior leadership but they felt it would be beneficial for all staff to see them. To help them understand the why behind all the soon to be changes.

My task was to take the summarised information from the presentation and put it into a neat A5 take-home booklet.

The cover design was the biggest hurdle for this project. KiwiRail has so many facets to it, that it’s hard to come up with ideas on how to represent them all. I took the tried and true idea of a photo collage and elevated it by using a clean grid, different sized photos, and blocks of brand colours to create a feeling of movement and growth.

This way we could represent all the different parts of the business and the people who make up the company.