Trades on Track

In this project, I was tasked with branding the new apprenticeship programme at KiwiRail, dubbed Trades on Track!

I wanted the logo to convey the idea of a journey and multiple paths and options for our apprentices.

A large source of inspiration for this logo was the Auckland and Wellington Metro Rail Network Maps. The imagery has a strong connection to the Rail Industry and also the idea of journeys and travel. Making it the perfect visual metaphor for our apprentice’s journeys.

There are two main versions of the logo that can be used depending on the needs of the collateral.

In addition to the logo, I designed pop-up banners and a photo mural banner to be used at events. This logo was also used on a cooler bag!